A few months ago The Kiernan Gallery ended its policy of taking a 30% commission on the sale of artwork. The Gallery now does not take a commission from artists exhibiting in our monthly shows. A few people have asked why we made this change. Ultimately, we came to believe that it would be unfair to take a fee from artists when they submitted to the show, and then take a portion of the proceeds from the sale of their work. Taking money on both ends of the exhibition process does not fit squarely with the Gallery’s goal of promoting emerging artists. The solo exhibitors that we now show in conjunction with our monthly group exhibitions do not pay a submission fee, and we therefore retain a 30% commission on sales of their work.
We have never sold a piece without having some sort of conversation with the buyer about the price. In the past, the Gallery often found itself dipping into its commission during negotiations. The ability to negotiate with buyers is important, and the Gallery now reserves the right to negotiate 20% of the sale price with the buyer in order to make the sale.
It has been several months since we changed our commission policy. Exhibiting photographers’ prices have come down because artists are no longer factoring a commission into their pricing. Lower prices have meant more sales, and who doesn’t love that?